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Establishing Trust with New Email Subscribers

When someone subscribes to your newsletter or other email offer, it is good practice to send a welcome or confirmation message. This automated message can serve as an introduction to your offer (and to...

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Trust Me, I’m a Marketer

I have never liked defining myself by a title or a position. It always fails to accurately express who I am or what I do. When people ask me about my professional life, I always say that I work for …...

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